Innovation at the Intersection of Design and Business

paul sheetz design research

UX Research & Design Strategy

Hello, my name is Paul. I’m a UX Researcher and Design Strategist. I work in San Francisco, CA applying UX design research methods across a variety of business and user challenges. I am driven to provide actionable insights and uncover new opportunities that improve product and user experiences. This website showcases the portfolio of design research projects from my professional and graduate experience.

My education from IIT Institute of Design and career experience has been focused on applying design research methods for product and service design. My current job allows me to tackle strategic and tactical user/business problems through the application of design research. I am passionate about helping people improve their interactions with omni-channel service experiences spanning healthcare, transportation, finance, insurance and other industries.

Thank you for taking a look, and I look forward to speaking with you.




Interested in learning more? Please view / download my resume.


Recent Projects from ID

Recent Projects

View my portfolio of school and work-related projects.


Current Courses

Graduate Education at IIT

In 2014, I earned my Master of Design program at IIT Institute of Design and MBA from IIT Stuart School of Business.


Personal InterestsPersonal Interests

Kitebaording, bass guitar, photography, travel, and laughing