About Paul

Innovation at the Intersection of Design and Business

Senior UX Researcher

Hello 👋, my name is Paul. I’m a Senior UX Researcher, applying UX design research methods across diverse business and user challenges. I’m driven to provide actionable insights and uncover new opportunities that improve product and user experiences. This website showcases my professional portfolio of UX research projects. Thanks for viewing! I’m looking forward to having a thoughtful conversation with you (résumé).

Where I excel:
I’m passionate about helping businesses improve their omni-channel user experiences spanning industries such as technology, healthcare, transportation, insurance, finance and more. I leverage user-centered design methods to gain empathy and perspective on the users within a product system. Getting out in the world to observe, inquire, and experience first-hand the various users of a product/service yields tremendous opportunities.

I use mix-methods, qualitative and quantitative research approaches to formulate insights and actionable product design recommendations to improve the user experience (UX). Full spectrum UX research is what I bring to the table. Upfront discovery-oriented generative research to implementation-focused evaluative research. The target is the intersection of user desirability, business viability, and technological feasibility. Partnerships I value most are with multi-disciplinary stakeholders such as product, design, engineering, marketing, operations, analytics, and leadership. I always appreciate a good team of diverse backgrounds and positive mindsets.

Background & personal interests:

When not working, I enjoy a variety of outdoor activities, such as my favorite sports and side businesses, San Francisco Kitesurfing and Honolulu Palms. 😍 I learned how to kitesurf in Florida over 15 years ago, and I have continued to ride when the weather and time allows. Some memorable places where I have spent much time on the beach include, the Florida Keys, the Outer Banks, the Great Lakes, South Padre Island, and along the California coast. Other enjoyment in my life stems from a variety of other boards sports, design, photography, bass guitar, traveling, and spending time with my family.

Spectrum of project examples (evaluative to generative):

Expediting UX Research at Facebook Advertising
(near-term, evaluative, standardization and scalability of process, key partnership: Research)

Evaluating Digital Experience for Flexible Payments

Evaluating Digital UX for Flexible Payments
(mid-term, evaluative, diverse array of research activities, key partnership: Design)

Product, operations, and CX workshops to re-design omni-channel experience

Redesigning Population Health Service Experiences
(long-term, generative, omni-channel touchpoint experiences, key partnership: Product)


Working style and principles:

  • Passionate, patient, positive, and persistent
  • Product design supercharger / turbocharger 🚗
  • Partnership-oriented
  • Lean and iterative methodologies
  • Actionable recommendations
  • User-centered design insights 💡
  • Structured analysis and synthesis
  • Visceral, stand-alone share-outs
  • Curious and empathetic



I’ve worked for companies big and small. Facebook, Metromile, Esurance, UnitedHealth Group (Optum), Allstate, Steelcase, and a variety of other enterprises are where my work has created value. Additionally, at any given time I might be working with smaller companies through my graphic & web design business. UX research, product innovation, consumer experience design, service design, growth initiatives, and new product / business development are all variations of jobs and roles I’ve held. I find this line of work to be most fulfilling for me and value-add for others.



My graduate education from IIT Institute of Design in Chicago, IL helped me develop a language, skill-set, and process for human-centered design research to apply towards new product and service design. I have an appreciation for abstracting problems, understanding the root issues/opportunities, exploring a diverse range of opportunities, narrowing to a few prioritized concepts, and prototyping and testing our way to success. My previous work and education in graphic/web design and UX design is a useful toolset in terms of bringing new ideas to life, or working closely with those who specialize in doing so.

Qualitative research • generative research • ethnographic interviews • contextual inquiries • evaluative research • workshop planning / facilitation • RITE method • personas • concept development • illustration • storyboarding • storytelling • empathy • rapid prototyping • usability studies • unmoderated studies • tree tests • card sorts • eye tracking • quantitative research • data analytics • programming (PHP, HTML, CSS) • UX/UI design • executive communication • journey mapping • structured synthesis • ideation • business strategy • financial modeling • data visualization • having fun 😃